Artist Profile: Joy Stember

Joy spoke to the Arts Business Institute about making smart choices, and how she has used sound business methods to develop an audience for her high-end work despite a sputtering economy.

Artist: Doreen Kassel

At first I thought Etsy could be the business. But I realized the sales needed for a good income couldn’t come exclusively from Etsy, at least not for me.

Artist Profile: Paula Jerome

During my time in Asheville, I took three Arts Business Institute sessions, twice in Philly and once in Florida. They prepared me very well for what was ahead.

Artist Profile: Cathy Broski

I have been able to explore what I already do, by thinking of smaller and more affordable versions for the gift gallery client, while still producing one of a kind pieces.

Retail Art Fairs vs Wholesale Shows

Are you selling your work at half-price? Probably not. If you select only the “better” art fairs you’ll be able to increase your retail prices. Most artists at “average” retail fairs are already selling at wholesale!

Starting Out in Wholesale – Selling to Galleries

The Arts Business Institute can provide you with not only classes on starting a wholesale business, but also mentors, gallery owner advisors and experts to help you step-by-step.

Attracting Customers to Your Trade Show Booth

By Wendy Rosen At any wholesale craft market, gift show or trade show event you have just 3 seconds to grab the attention of a buyer.  There are several “tricks of the trade” to draw potential new customers to your great artwork… some are obvious, others are covert.  Here are just some of the secrets […]

Keeping Track of your Customers by Wendy Rosen

Communication with New Clients by Wendy Rosen

Brand Appeal for your Artwork

By Wendy Rosen How do you leverage your brand to increase sales?  Your artwork needs to have it’s own unique voice, and to express your own visual signature, to share your unique message.