Who Is Your Customer?

Be observant, and ask questions of prospective customers you are meeting face-to-face.

Make Your Studio More Efficient

Rather than trying to do everything yourself, it makes good financial sense to hand over some of the work to others.

Artist Profile: Donna Lashof

Although I still use wheel-throwing and hand-building, making molds and slip-casting allows me to better explore the varied forms that I enjoy making.

6 Tips for Artists & Makers Who Want More Publicity

Make it easy for your network partners to spread the word for you

How Art is Changing Lives in a Small African Village

Guest blogger Tim Barnes tells the story of how a simple backpacking trip led to an amazing relationship that paired two unlikely partners in growing an art business and helping a village.

How Trunk Shows Can Grow Your Handmade Business

A trunk show is an event where you as the artist or designer make an appearance at a gallery or a retail store and sell your work directly to shoppers who attend.

How to Make Shipping Costs Painless

56% of shopping cart abandonment is caused by shoppers who are faced with higher-than-expected shipping expense.

Artist Profile: Carol Irving

One of the advantages of the weaving technique that I use, is that the rug or wall hanging is often reversible, resulting in a light side and a dark side.

How to Help Retailers Increase their Sell-Through

Repeat business is what grows your business. In order for that to happen, the merchandise you shipped in that opening order has to sell well for the retailer.

6 Reasons to Exhibit at Art & Craft Festivals

There are clear benefits to selling your handmade work directly to the public in a face-to-face environment.