Plan Your Trade Show Marketing Schedule

Stay in touch on an ongoing basis through direct mail, email, social media and phone calls.

Tips for Branding Your Art Business

This is an excerpt from the popular e-course “Guide to Marketing for Artists & Craftspeople” which is available from The Arts Business Institute. Find it here.     Establishing a brand visually means using a consistent, recognizable look in all materials and communications. Your body of work has a recognizable style. So does your business. […]

Artist Profile: Tawny Reynolds

Sundrop Jewelry is handmade from recycled bottles and stained glass, and melted with sunshine and a giant magnifying lens!

What’s Your Artist Myth?

Do you want a piece of the multi-billion dollar market in art and handmade goods? Stake your claim.

New Handmade Business Course Announced

ABI, in partnership with F+W Publications, announces an upcoming e-course “How to Launch a Successful Handmade Business” to begin September 1, 2015 at Craft Online University.

Know Your Target Market

When you truly care about and are committed to the niche you are approaching, you understand and “click” with the people there.

The Value of Your Customer Base

You might think it’s your studio equipment or perhaps your inventory, but the truth is that your customer base is one of the most important and often the most valuable asset you have.

Artist Profile: Sharon Gellerman

I immediately fell in love with the entire process, for me it is very meditative and expressive.

Artist Profile: Walter Wogee

Making a very great chair that is also comfortable is probably the hardest task for a craftsman.

Artist Profile: A Few Good Bananas

We are not afraid to experiment and incorporate all sorts of fibers and textures into our designs.