Why You’ve Got Your Art Business Backwards

If you are running your business by reacting, rather than being proactive, you might find out the hard way what not to do.

Why They Buy

What’s growing in importance to shoppers today? Spending and supporting local businesses. As our world grows more and more global, we all need that connection to home.

Artist Profile: Paula Jerome

During my time in Asheville, I took three Arts Business Institute sessions, twice in Philly and once in Florida. They prepared me very well for what was ahead.

The Pitfalls of Not Pricing Art and Craft Work Properly

Take into account that when you sell art or craft work at both retail and wholesale, your pricing structure should accommodate market factors.