Jewelry Designer Uses Innovative Marketing Approach

In order to promote her collection, she came up with the idea to have a “photo shoot party” and invite friends and fans to come and model her necklaces, earrings and bracelets.

The Importance of Pricing Consistency

Knowing how to price and staying consistent on that price puts an artist in control.

Understand the “Why” of Owning Your Art

Successful artists cultivate collectors by appealing directly to their emotions, and this means that to re-create those emotions, you must be digging deep into the “Why” of collecting and the experience of ownership.

Boston Arts Business Institute Summit Announced

This summit will present practical, step-by-step business strategies, and is appropriate for artists and makers who want to grow their small businesses.

Tips for Selling Through Your Artist Website

When you shop online for clothing or other wearables, think of how vendors provides multiple views that help you “virtually try it on.” Selling your creative work should also share this type of helpful visual content, so the shopper can imagine owning your work.

Drive Art Website Traffic by Blogging

Want to draw more visitors to your art website? Blogging can help your traffic numbers in several ways.     As an artist, you have a story that’s interesting to others. You make art or handmade work in your studio (or on location) that can be documented and shared with your audience. You can tell […]

Prevent and Detect Copyright Theft of Your Art

Concerned about infringement of your copyrighted art and images? Here are ways to protect yourself, find out about infringement, and take action.

Art Business Models: Pros & Cons

How you sell your art has a lot to do with the amount and way you get paid. There are trade-offs with every business model, though.

Top Website Providers for Artists

Building a website doesn’t have to be stressful or difficult, though. The sites listed below offer templates and tool packages to help you get started easily.

Use Rejection as a Catalyst for Change

What can you do when it seems like nothing is working? Dive into those rejections and see what happened.