Sometimes when shoppers see discounted prices, they wonder what is wrong with an item – or why it is worth less.
New Opportunity to Wholesale Handmade in Dallas
March 11, 2015 by
Artists who wholesale their collections have a new market opportunity as the American Made Show offers space in a new section of the Dallas Gift Market for handmade work.
Why Pre-Show Marketing Matters
January 12, 2015 by
Contact your existing accounts and hot prospects through email, social media, direct mail and by phone to grab their attention.
Artist Profile: Lara Ginzburg
September 5, 2014 by
I am combining my enameling with metal clay and traditional metalsmithing techniques.
Trade Show Prep: Signage
August 18, 2014 by
Share exactly what your collection is about by making a statement with your signage.
Art Licensing Trade Shows
May 26, 2014 by
What happens at a licensing trade show? Booth spaces are rented by individual artists, art licensing agencies, and art publishers.
Trade Show Strategies: Prepare your Checklist
January 15, 2014 by
Check these planning items off your list before you head out to your next trade show.
Trade Show Strategies: Pre-Show Marketing
January 8, 2014 by
Are you exhibiting at trade shows this year? Boost your opportunities and sales with these marketing strategies that reach out in advance of the event:
Dress for Trade Show Success
December 30, 2013 by
If you’re unsure what to wear, considering dressing like your buyers.
Exhibitor-Friendly Wholesaling
November 18, 2013 by
My best advice is twofold: (1) create a budget that includes a comprehensive marketing plan (pre-show, at-show and post-show) and (2) have realistic expectations.
