Sometimes when shoppers see discounted prices, they wonder what is wrong with an item – or why it is worth less.
New Opportunity to Wholesale Handmade in Dallas
March 11, 2015 by 1 Comment
Artists who wholesale their collections have a new market opportunity as the American Made Show offers space in a new section of the Dallas Gift Market for handmade work.
Why Pre-Show Marketing Matters
January 12, 2015 by Leave a Comment
Contact your existing accounts and hot prospects through email, social media, direct mail and by phone to grab their attention.
Artist Profile: Lara Ginzburg
September 5, 2014 by Leave a Comment
I am combining my enameling with metal clay and traditional metalsmithing techniques.
Trade Show Prep: Signage
August 18, 2014 by 2 Comments
Share exactly what your collection is about by making a statement with your signage.
Art Licensing Trade Shows
May 26, 2014 by Leave a Comment
What happens at a licensing trade show? Booth spaces are rented by individual artists, art licensing agencies, and art publishers.
Trade Show Strategies: Prepare your Checklist
January 15, 2014 by Leave a Comment
Check these planning items off your list before you head out to your next trade show.
Trade Show Strategies: Pre-Show Marketing
January 8, 2014 by Leave a Comment
Are you exhibiting at trade shows this year? Boost your opportunities and sales with these marketing strategies that reach out in advance of the event:
Dress for Trade Show Success
December 30, 2013 by Leave a Comment
If you’re unsure what to wear, considering dressing like your buyers.
Exhibitor-Friendly Wholesaling
November 18, 2013 by 2 Comments
My best advice is twofold: (1) create a budget that includes a comprehensive marketing plan (pre-show, at-show and post-show) and (2) have realistic expectations.
