Artist Profile: Kharisma Sommers

Artist Kharisma Sommers describes what inspires her unique line of mixed metal jewelry and her goals for her creative business.     ABI: What has inspired you to make such unusual jewelry? KS: Since I was little it was rather apparent that I liked uncommon things. I didn’t want to be like other kids. As […]

Artist Profile: Judy Orcutt

Because of my botany background in pharmacy, this was a natural for me. Identifying the floral elements that I used to enhance the quotes, poetry, and my own writing was important to me.

Prospecting Tips for Artists Who Wholesale

Looking to gain new wholesale accounts? Customize your approach for best results.     Sending out emails, and using direct mail to send line sheets and marketing materials, are common ways to introduce your handmade collection to prospective wholesale customers. Before you do so, you should verify that the recipients are a good fit for […]

Artist Profile: Sarah Holmes

My business has just launched a collection focused primarily on selling to wholesale accounts.

Marketing to Wholesale Customers

Marketing is an activity that never ends. It prepares you for future sales by publicizing and promoting your line to buyers on an ongoing basis.

4 Ways Artists Can Lose Customers

Whether you are in person at an art show, trade show or exhibition, or sharing your work on social media or your website, you have literally seconds to engage people with what you do.

Keys to a Successful Wholesale Website

Want to wholesale your handmade collection? Then you must have a website to promote it.

How to Help Retailers Increase their Sell-Through

Repeat business is what grows your business. In order for that to happen, the merchandise you shipped in that opening order has to sell well for the retailer.

Why Choose Wholesaling as a Business Model?

Artists who wholesale their handmade work to retailers are entering a marketplace that helps sustain their businesses in the long term.

Plan Your Trade Show Marketing Schedule

Stay in touch on an ongoing basis through direct mail, email, social media and phone calls.