Artist Kharisma Sommers describes what inspires her unique line of mixed metal jewelry and her goals for her creative business. ABI: What has inspired you to make such unusual jewelry? KS: Since I was little it was rather apparent that I liked uncommon things. I didn’t want to be like other kids. As […]
Artist: Judy Orcutt
January 26, 2018 by
Because of my botany background in pharmacy, this was a natural for me. Identifying the floral elements that I used to enhance the quotes, poetry, and my own writing was important to me.
Prospecting Tips for Artists Who Wholesale
February 7, 2017 by
Looking to gain new wholesale accounts? Customize your approach for best results. Sending out emails, and using direct mail to send line sheets and marketing materials, are common ways to introduce your handmade collection to prospective wholesale customers. Before you do so, you should verify that the recipients are a good fit for […]
Artist Profile: Sarah Holmes
January 27, 2017 by
My business has just launched a collection focused primarily on selling to wholesale accounts.
Marketing to Wholesale Customers
November 21, 2016 by
Marketing is an activity that never ends. It prepares you for future sales by publicizing and promoting your line to buyers on an ongoing basis.
Keys to a Successful Wholesale Website
May 23, 2016 by
Want to wholesale your handmade collection? Then you must have a website to promote it.
How to Help Retailers Increase their Sell-Through
March 2, 2016 by
Repeat business is what grows your business. In order for that to happen, the merchandise you shipped in that opening order has to sell well for the retailer.
Why Choose Wholesaling as a Business Model?
February 3, 2016 by
Artists who wholesale their handmade work to retailers are entering a marketplace that helps sustain their businesses in the long term.
Plan Your Trade Show Marketing Schedule
January 6, 2016 by
Stay in touch on an ongoing basis through direct mail, email, social media and phone calls.
Pre-Show Marketing Tips
December 7, 2015 by
Even if you are not a new exhibitor at the trade show event, you can get on a buyer’s “hot list” by promoting your work ahead of time and inviting show goers to visit your booth.
