Arts Council of Hillsborough County

presents a professional development event for creatives

Artists & Makers Bootcamp

August 11, 2018

Entrepreneur Collaborative Center

2101 E. Palm Avenue, Tampa, FL

Join us for an intensive program focused on providing actionable, step-by-step strategies for artists and makers who want to grow strong, sustainable businesses.

Schedule at a Glance

9:00 a.m. Registration opens

9:30 a.m. – 10:30 a.m. Making Work that Sells

10:45 a.m. – 11:45 a.m. Creative Marketing Strategies

11:45 a.m. – 12:45 p.m. Lunch Break

12:45 p.m. – 1:45 p.m. Pricing for Profit

2:00 p.m. – 3:00 p.m. How to Sell Your Work Online

Individual Topics (all include Q&A)

Making Work that Sells

Create a body of work in a cohesive signature style, and use smart strategies to build in collectability, and repeat sales. Understand trends, create in multiple formats, spread your product offerings, and add value to your work. How to leverage your portfolio, and scale your small business.

Creative Marketing Strategies

This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more.

Pricing for Profit

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your creative business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists.

How to Sell Your Work Online

Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.

Our Program Speaker

Carolyn Edlund, Executive Director of the Arts Business Institute

Carolyn Edlund’s background includes owning a production ceramic studio for twenty years, selling extensively at retail and wholesale. Subsequently, she spent several years as an outside sales rep for art publishers, paper and gift lines. She is also the founder of Artsy Shark, recognized as a “top ten” art business site that features artists and publishes art marketing and sales articles. She does extensive private consulting for artists, has written five e-courses on the business of art, and authored hundreds of related articles.