Wendy Rosen

Wendy Rosen is nationally and internationally recognized for her work in the American Made, artisan and creative community development sectors. Over the past three decades Rosen’s career has been dedicated to leveraging the creative spirit of individuals and their communities to build sustainable local economies. Through her Buyers Market of American Craft trade show, AmericanStyle and Niche Magazine, and Arts Business Institute educational workshops, Rosen has mentored more than 6,000 small business owners and consulted for more than 60 creative communities. Rosen’s bestselling book “Crafting As a Business” sold more than 200,000. Through her efforts, the American craft and maker community grew from a hobby sector to a professional industry of micro-manufacturers and retailers making a documented 14.2 Billion (GDP) contribution to the economy of the United States.

COMMUNITY DEVELOPMENT
In 1984, Hampden’s Avenue in Baltimore was filled with vacancy signs and pawn shops. There were no sushi bars, wine bars, or cool cafes. Just a few blocks away, Rosen discovered an abandoned civil war area cotton and a put together a partnership to create the Mill Centre Artist Studios. She reached out to her network of artists nationwide and leased the building almost instantly. The project opened in 1986 and within a year the local community began to change. Vacancy signs came down and new cafes and shops opened. Each year Rosen’s AmericanStyle magazine selected “America’s Top 25 Arts Destinations”. The annual competition helped grow cultural tourism revenue for hundreds of cities including St Petersburg, FL, Saugatuck, MI and Jerome, AZ.


The cornerstone for the revitalization of this “Coolest Neighborhood in America” was the transformation of a civil war era cotton mill into a 100,000sf arts and creative business incubator. Within a few years, “The Avenue” was filled with quirky shops, great cafes and home values soared from 35,000 to 250,000. Today finding a home in Hampden for less than 250,000 is nearly impossible.

Made famous for its starring role in John Waters’ films and long known as the place where everybody calls you “Hon,” the village of Hampden centers on 36th Street – known to locals simply as the Avenue. You’ll find unique shops and an eccentric array of cafes mingling with vintage barbershops and local creative businesses that keep this authentic, hardworking neighborhood real. Come for HONfest, the annual spring street festival dedicated to the beehive hair-do, cat’s-eye glasses and all things “Hon.”

The documented success of Hampden led many communities to seek out Rosen’s assistance to help them replicate the success in communities across the US and Canada.


PRIVATE CONSULTS
Finding the right path to success isn’t easy for most artists. In today’s marketplace every entrepreneur needs to wear a dozen hats. We live in an age when business models and marketing strategies change every day and staying on top of opportunities while avoiding pitfalls isn’t easy.

We’ll show you how to find new customers and niche markets, add value to your work, budget and plan for a trade show, negotiate good partnerships, select the right multi-channel selling website platform, integrate a CRM and create a social media marketing program.

American Made Show formerly the Buyers Market of American Craft. Phila, PA.

TRUST EXPERIENCE

Over past three decades, we’ve worked directly with more than 6,000 artists and makers, in more than 50 communities helping artists design sustainable business plans and create new income streams. Through live workshops, private consults and eCourses we educate artisans and makers coast to coast. Invite the  Arts Business Institute. to host a workshop and raise funds for your local arts organization and community.

TOPICS

Studio Business Start-Up
Moving from Local to Nationwide Sales
Product Design & Scaling Production
Specialized Niche Markets for Artists & Makers
Adding Value & Pricing Your Work
Building a Solid Customer Base
Design Trends
New Product Development & Expansion
Gallery Representation & Negotiation
Trade Show Selection, Budgeting & Pre-Show Planning
Special Event Marketing
Creative Community Development Strategies & Planning

OUR CLIENTS
Furniture makers, jewelry designers, ceramic artists, woodworkers, metalsmiths, glassblowers, fiber artists, sculptors, soap makers, decorative accessory artisans, museum store buyers, community activists, arts administrators, art educators, architects and real estate developers.

SERVICES Market research, business development & outreach campaigns to 20,000 handmade retailers, art dealers and 6,000 artisans. Initial consultation packages begin at $500 for four one hour sessions. Each session provides detailed guidance to plan, launch and build a sustainable business. Each client receives one-on-one advice and step by step action plans to serve their individual needs. Ongoing consulting and artist representation services begin at $650 monthly.

MARKET SECTORS Fine art, art glass, ceramic art, giftware, jewelry, handmade gifts, home decor, sculpture, furniture, natural products, fashion and retail development.

CONTACT
Mon—Fri: 9a–5p EST . Ph: 410.262.2872


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