West Virginia

Tamarack West Virginia Arts Business Summit takes place October 12-13, 2018

Tamarack Foundation for the Arts and Arts Business Institute present a professional development event for artists & makers

October 12-13, 2018

  Canaan Valley Resort

230 Main Lodge Rd, Davis, WV 26260

Join us in beautiful West Virginia for an intensive two-day summit focused on growing your creative small business. This program teaches practical, actionable strategies.

 

JJ Jacobs praises ABI for her workshop experience

  

Schedule at a Glance

Friday, October 12th

9:00 a.m.  Registration 

9:30 a.m. – 10:30 a.m.    Creative Marketing Strategies – Carolyn Edlund

10:45 a.m. – 11:45 a.m.   Pricing for Profit – Rosen/Edlund

11:45 a.m. – 12:45 p.m.   Lunch Break

12:45 p.m. – 1:45 p.m.     Niche and Alternative Markets – Wendy Rosen

2:00 p.m. – 3:00 p.m.       The Corporate Art/Interior Design Market – Carolyn Edlund

3:00 p.m.  – 5:00 p.m.      Individual Artist Consultations (pre-scheduled) 

 

Artist Anne Hempel talks about her experience at an Arts Business Institute bootcamp

 

Saturday, October 13th

9:30 a.m. – 10:30 a.m.     Making Work that Sells– Wendy Rosen

10:45 a.m. – 11:45 a.m.    Sales Strategies for Artists – Carolyn Edlund

11:45 a.m. – 12:45 p.m.    Lunch Break

12:45 p.m. – 1:45 p.m.      How to Sell Your Work Online – Carolyn Edlund

2:00 p.m. – 3:00 p.m.        Building Gallery  Relationships – Carolyn Edlund

3:00 p.m. – 5:00 p.m.        Individual Artist Consultations (pre-scheduled)

 

Glassblower Jake Pfeifer talks about the results of attending an ABI workshop

 

Individual Course Details (all include Q&A)

Creative Marketing Strategies

This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more. 

Pricing for Profit

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists.

Niche and Alternative Markets

Many artists are under the impression that there are only a few ways to make sales of their work, but this isn’t true. There are many alternatives including specialty niches that artists can pursue, and where they can thrive. This presentation will broaden your mind and challenge you to increase your prospective markets.

The Corporate Art/Interior Design Market

How do artists sell their work for display in offices, restaurants, and other business environments? Learn the basics as well as advanced techniques. How to work with architects, interior designers, art consultants and other professionals.

 

 

Making Work That Sells

Building a body of work in a cohesive signature style. Sources of inspiration; building a collection; design and detail; establishing a brand. Understanding trends; adding value to your work.

Sales Strategies for Artists

This talk presents strategies essential to increasing your sales volume through making your work collectable, leveraging your designs, selling consultatively, overcoming objections, structuring your collection; selling concepts and packages.

How to Sell Your Work Online

Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.

Building Gallery Relationships

A basic tenet of success business practice is building strong relationships with your gallery customers. Learn how to partner with your buyers, how to give extraordinary customer service, create repeat sales, and how to handle the biggest asset your small business has – your customer base.

Personalized Business Consultations 

This workshop has a limited number of appointment times for attendees who would like to schedule a face-to-face consultation with one of our presenters at the end of each workshop day. These 20-minute strategy sessions may include portfolio review and critique, discussion of potential markets, pricing questions or other challenges. Schedule your appointment at the time of registration for an additional $30 charge.

Our Program Speakers & Experts

 

Artist Rebecca Williams describes the results of her experience at an ABI workshop

 

Wendy Rosen

Wendy RosenWendy Rosen is a nationally-recognized arts advocate who has been mentoring artists and makers for over 35 years. Her first book “Crafting as a Business” is considered a classic seminal guide to the handmade business, and she is frequently sought after for business consulting. She is the founder of The American Made Show, The Arts Business Institute, and the American Made Alliance. 

Carolyn Edlund

Carolyn headshot thumbnail 2015Carolyn Edlund’s background includes owning a production ceramic studio for twenty years, selling extensively at retail and wholesale, and working as an outside sales rep for art publishers, paper and gift lines. In 2009, she launched the site Artsy Shark, recognized as a “top ten” art business blog. She does extensive private consulting for artists, has written seven e-courses on the business of art, and authored hundreds of related articles. 

 

JOIN US FOR THIS IMPORTANT LEARNING EVENT!

Regular tuition is $145.00. Take a $20 discount if you register by August 31, 2018. Personalized consultation appointments are limited and sell out quickly. 

Early bird registration is only $125.00 

 

 

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