St. Petersburg, Florida

Announcing an upcoming one-day workshop:


“Crafting your Business Step-by-Step”

with Arts Business Institute founder Wendy Rosen

Presented by Florida Craftsmen

a statewide non-profit organization for fine craft art


Wendy Rosen



Saturday, January 5th, 2013


Florida Craftsmen, 501 Central Avenue, St. Petersburg, Florida 33701

Wendy Rosen has a long history in the field of craft, and has worked with thousands of artists throughout the United States and Canada. As a champion for small business, she has written, lectured and taught artists how to launch and grow successful small enterprises. Despite economic difficulties, she says, “It’s never been easier to grow your business from your own home to a nationwide audience.”

The lecture will be held from 10:00 a.m. to 1:00 p.m., with a lunch break following.


This event will offer optional afternoon individualized critiques/consultations with Wendy Rosen starting at 2:00 p.m. in the afternoon. These critiques will take place in fifteen-minute increments. Attendees who schedule critiques should bring work samples and/or portfolio photographs, and pricing for each item shown. The purpose of these critiques is to identify obstacles in the making and selling of your work and solutions for moving forward.


This workshop will focus on the following topics:


  • Growing from hobby to business
  • Growing your business from local to national
  • Current trends to designing your line or expanding your line
  • What do galleries and shops want?
  • Sell it before you make it
  • Working smarter, not harder
  • Marketing on a shoestring
  • Pricing for profit
  • Adding value to your art or craft



Member of Florida Craftsmen  $35.00

Non-members  $48.00

Optional Personal Critique  $35.00  additional




“In the average craft business, most entrepreneurs fail, because they make too many mistakes. This workshop will help you to design your own plan to organize your business and create a profitable career.” –Wendy Rosen


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