These short clips are from past workshops, interviews and the PBS documentary “Crafting An American Style.” Our online courses offer more detailed information on each topic. 20+ clips below.
Since 1994, The Arts Business Institute has partnered with dozens of arts and community organizations to present more than 100 live workshops across the United States, Canada and abroad. With more than 6,000 graduates ABI has created lasting economic benefits for our community partners.
Unlike local resources ABI courses cover business models to help artists move from local to nationwide sales.
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This chameleon has learned to survive by adapting. In this global marketplace adaptation is critical to your survival. You might not need to change your color… but there are dozens of ways to alter your brand just a little so that you can step into new markets and channels. You began your business with selling […]
In order to promote her collection, she came up with the idea to have a “photo shoot party” and invite friends and fans to come and model her necklaces, earrings and bracelets.
Successful artists cultivate collectors by appealing directly to their emotions, and this means that to re-create those emotions, you must be digging deep into the “Why” of collecting and the experience of ownership.
Have a spectacular piece of high-end work that is perfect as the center of attention? Create a display using it as the star, but with lower-end items around it.
Ready to open your studio to the public? Use these tactics to connect with fans and sell more of your work.
How you sell your art has a lot to do with the amount and way you get paid. There are trade-offs with every business model, though.
Available in 39″ and 57″ widths, and affordable priced at around $2,000, they can be used in-house, producing fabric that can be made into clothing, scarves, accessories, pillows or other products.
One more thing that successful artists do is avoid getting too high or too low while they practice their art.
Although online analytical tools may take some time to get used to, they offer a clear look at the impact of your marketing, and the behavior of your prospective customers.
Art consultants make it their business to work with companies to locate, purchase and install art, and that may be a good place to begin your entry into this sales channel.
Other artists and makers who are in the same “space” in the market have run into similar problems, and many have found solutions and ways to grow.
Direct mail, in the form of letters, invitations, postcards and other pieces, can help you stand out to your prospective customers, especially since it varies from the standard forms of marketing most often used today.
If you use beautiful high-end packaging, and plan for a premium unboxing experience, it will go a long way to justify the value of your handmade work.
These six essentials will help your website visitors get more out of their visit – and know you better.
Written descriptions add greatly to the shopping experience and are also vital to increasing your sales.
